Perpetua
Set a ROAS or ACoS goal and let AI handle your Amazon and retail media bids.
Perpetua is a retail media platform built on goal-based bidding. Advertisers set a target such as ROAS or ACoS, and Perpetua's AI adjusts bids, harvests keywords, and boosts visibility to hit that goal across Amazon Sponsored Products, Brands, Display, and DSP. It also supports other retail media networks and reports on profitability, not just ad metrics. Former Sellics advertising users now run on Perpetua. It suits brands with meaningful ad spend who want less manual bid work.
Key highlights
- ✓You set the goal; the software sets the bids
- ✓One of the few seller-facing tools with Amazon DSP
- ✓Former Sellics advertising now runs on Perpetua
- ✓Entry pricing is high for small sellers
Screenshots
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Expert Team
Senior eCommerce Analyst · Our take
“Perpetua suits brands that would rather set a business goal than tune bids by hand. The goal-based model is easy to understand, and DSP support covers the upper funnel that many tools ignore. The entry price rules out most small sellers, and teams that like detailed manual control may find it too hands-off. For growing brands with steady ad budgets, it saves real time.”
Pros & Cons
PROS
- +Simple goal-based control
- +DSP support
- +Profit-aware reporting
- +Less day-to-day bid work
CONS
- −High entry price
- −Less granular manual control
- −Results depend on trusting the AI
Best use cases
Goal-Based Optimization
Choose a ROAS or ACoS target and let AI manage bids and budgets.
Keyword Harvesting & Boost
Find new keywords and push the ones close to winning.
Amazon DSP
Run upper-funnel display and video campaigns.